Our new branding: the next step in EdenMarsh journey
You may have noticed that we’ve changed some things. It’s been a long time coming, and we’re excited to tell you all about it.
Over the years, we’ve been genuinely invested in our clients and candidates success and supporting them along the way. We always knew who we were, what we value and what we stand for. So did our clients and candidates. But, we’ve realised we’ve not been using our voices loud enough. Our industry is facing lots of challenges, and we can do more. But to make change happen, we first needed to put a face to it…
Why the change?
Since its inception, the team at EdenMarsh have been on a mission to solve those classic problems recruitment agencies face, building a business based on trust and empathy and offering genuine support to both clients and candidates. We’ve stayed purposefully small and instead have focused on being the best at what we do.
EdenMarsh, (the name of the founders’ daughter) started in 2014 when our managing director Sam got a little disillusioned with agency priorities. Recruitment agencies are not always the healthiest environments. Aggressive KPIs and quotas often lead to recruiters doing long hours, getting burned out and resorting to hard sales techniques — as a consequence, candidate and client experience undeniably suffer. After a period of contemplation, she eventually took the plunge and started her own business built on strong values and a deep desire to be helpful.
We’re proud that over the years, we’ve built and maintained strong partnerships with our clients, candidates, and among our team. Some of us go back as much as 15 years. We feel fortunate to work with some of the most creative businesses in our industry. And even more lucky to have met so many amazing and talented people over the years who we’ve had the privilege to see flourish.
However, the design industry is constantly changing, and we want to change with it.
We’ve been a genuine friend to people we interact with all along, but we’ve realised we can do more… and be a genuine friend to the whole creative industry — and everyone in it. We’re in the position to leave the industry better than we found it, and we’re prepared to do whatever we can.
To help us on our new mission, we needed to get back to basics and look at who we are, why we are here and where we are going.
We got to work worked with the super talented creative director and designer Craig Jackson. Although he had a strong vision for the brand, he suggested we first hook up with the strategy company called Substance.
Substance was founded by James Groves and Stephen Lloyd, two experienced strategy specialists and seasoned design and advertising educators. Together, they created Substance to give creative agencies/companies the vital insights they need to help clients build organisations with purpose. It was from here we started to develop our voice!
Thankfully, the wonderful (and endlessly talented creative and copywriter) Poppy Cumming-Spain came along. After many conversations, she has managed to put into writing all our thoughts and beautifully captured who we are.
It all started with a conversation and has led us to… a power of conversation.
With the gentle guidance of Poppy (and a magical copy moment from Craig!), we’ve established that conversation is at the core of everything we do. It’s how we learn about people. It’s how we make them feel heard. And it’s how change happens.
So with that, we’ve got ourselves a powerful new manifesto.
And a new positioning that captures what we do best.
But we worked in the creative industry long enough to know that words alone won’t cut it, so we also needed a new ‘face’.
Our new look
Together, our creative team and our EdenMarsh team worked to capture the essence of EdenMarsh. We wanted our community to see our warm and empathetic yet professional character before we even got to meet.
And, of course, we had to make sure both our teams and creative communities across two separate continents felt included.
The close relationship between our London and Sydney offices, yet serving two entirely different creative communities, became the basis for our identity and new logo.
We’ve kept our signature black and white look and went with typography that captures our appreciation for design and professionalism, with a bit of added character.
With guidance of Craig, we’ve worked with also wonderful (and also endlessly talented) Josep Puy on a set of illustrations which beautifully capture our friendly nature and sincere love for our community.
Another amazing company Craig was really excited to work with, and introduced us to were the friendly, talented lot at Kaleido Grafik. Pete Dungey and his team of creative developers worked closely with Craig to get everything looking pretty perfect (in our humble opinion).
Lots of love and care went into this rebrand, and we hope you join us on this exciting new journey. We look forward to many more conversations that inspire, challenge and shape our community and us. We know change won’t happen overnight, but we’re willing to play the long game, one conversation at a time.
With love from your fellow conversationalists,
The EdenMarsh team
