Why did you decide to start the school? Think about why you started. Why are you still here? What’s kept you going? What inspires you? What is the point of difference with your school?
ROCKY: There’s a definite class divide in Sydney.
From those in the Eastern suburbs to those in the West, it’s called the Red Rooster line, and this really shows up in the make-up of the creative departments in Sydney and the sort of student that is accepted into other ad schools in the city.
MATT: More specifically we wanted an alternative school that is more inclusive of all of Sydney, not just those who know someone in advertising, can afford the high cost or already have a job in an agency.
And of course disrupt the status quo while attracting a more diverse creative student from the part of Sydney most agency people have never been too.
ROCKY: Every Thursday night we love watching people younger than us develop into junior creative art directors or copywriters that understand what an idea is and how to create them. The course runs every 3 months for 12 weeks. So unlike other creative courses you don’t have to wait another year to join a course if you miss out the first time.
We’ve even got at least 12 of our students into full time jobs. Changing their lives along the way.
The industry has been very helpful to us, agencies like DDB, CHEP, OGILVY, DENTSU and many others (thank you again) have offered to pay for students to enrol and also guaranteed 3 month internships for the best students from the West. This is something that’s unique to our school.